Sunday, September 21, 2008

Press Release 2 (Draft)

FOR IMMEDIATE RELEASE
Contact: James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN, 46401
Tel. 877-765-4321
james@burgerplanet.com
BURGER PLANET ADDS HEALTHY ENTREES TO AN ALREADY ENTICING MENU
New items allow people with all kinds of preferences an option to eat what best suits them
Gary, Ind., Sept. 20—Fitness guru, Jayne Petersen, was brought in to help Burger Planet teach people how to eat the foods they enjoy and be healthy at the same time.
"Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages," said Petersen. With the new items on the menu, those that may not have time to exercise as much still have lower calorie choices.
Burger Planet is not getting rid of the great food that they have offered for years, but rather tweaking the menu so as to not eliminate anyone from eating there. Petersen will also help to encourage customers to live healthier, more active lifestyles.
"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet,” said Muellenbacher. The items on the menu are not just for women either. Men and women both need help and encouragement to reach an optimal level of health. Burger Planet is committed to helping everyone that comes in achieve that goal.
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For more information please contact Craig Morris, Director of Public Relations, at 877-765-4322. Craig is also available via email: craig@burgerpanet.com

1 comment:

b said...

You did a really good job of making sure the release emphasized the new menu items as new choices and not making the rest of the old menu sound like they're bad. And I thought the quotes you used flowed with everything very nicely.